Understand Your Market

A key challenge for exporters is the scarcity of reliable trade information on markets. The International Trade Centre has developed a suite of online tools to make global trade more transparent and to help businesses access new markets: Trade MapMarket Access MapInvestment MapSustainability MapProcurement Map and Trade Competitiveness Map.

According to ITC’s 2016 Annual Report, ITC’s trade tools generated $685 million in estimated export and investment value addition from ITC market intelligence, business connections and TISIs. These tools have been deemed particularly instrumental to users in least developed countries, where local sources of trade intelligence are often unavailable.

Trade Map

Trade Map

The Trade Map provides on-line access to one of the world’s largest trade databases and presents indicators on export performance, international demand, alternative markets and the role of competitors from both the product and country perspective. Company contact information is also available for 64 countries.

Market Access Map

Market Access Map

The Market Access Map provides information on applied customs tariffs, including Most Favoured Nation (MFN) tariffs and unilateral and trade agreement preferences. The application also covers tariff rate quotas, trade remedies, rules of origin, plus the corresponding certificates, bound tariffs of World Trade Organization (WTO) members, non-tariff measures and trade flows.

Investment Map

Investment Map

The Investment Map combines statistics on foreign direct investment and international trade, tariff data and the activities of multinational firms into an easy-to-use, interactive internet tool that allows analysis by country, trading partner and sector.

Standards Map

Sustainability Map

The Sustainability Map enables users to analyse standards-related data and self-assess their sustainability-related performance. The site currently covers more than 220 standards initiatives applicable to more than 80 sectors and 180 countries.

Procurement Map

Procurement Map

The Procurement Map seeks to help businesses, especially small and medium-sized enterprises, bid for public procurement contracts around the world. It includes a country-by-country breakdown of up to 100,000 public tenders, and indicates when countries have procurement policies that favour women-owned businesses or SMEs.

Trade Competitiveness

Trade Competitiveness Map

The Trade Competitiveness Map provides national export performance and national import profiles for around 240 countries and territories. It also offers a Trade Performance Index (TPI) by key export sectors grouped into 14 clusters.